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1.2. Building Up an Effective IP Shield for a Multinational Efficiency

Friday, 17 May
Time to be confirmed

General Staff Building (6-8, Dvortsovaya sq.)

Track: 1. Smart Society. Digital Economy
Discussion session

In the discussion we will discuss how to build up effective IP shield for a multinational efficienсy

We will structure the discussion into elements of IP-effectiveness and IP-efficiency:

- IP effectiveness: building up an IP shield for group companies, idea generation programs, especially for digitalization and Industry 4.0, IP focus development as well as annually strategic IP- dialogues, competitor observation programs

- IP efficiency: having our businesses decide on their IP coverage, building a group wide IP community, managing trademarks strategically as IP, finding the right mix of external and internal service providers for IP generation 

Some context will be given at the beginning in small presentations.

Moderator

Stephan Wolke

Head of Intellectual Property & Services, ThyssenKrupp

Speakers

Andrew Crane Agor

VP & Intellectual Property Associate General Counsel, Philip Morris International

Steven Crown

Vice President – Deputy General Counsel, Microsoft Corporation

Igor Kornev

Country Legal Counsel (Russia and CIS), Boeing

Claudia Pappas

Head of Intellectual Property Team Trademarks, ThyssenKrupp


* The Programme may be subject to change